In today’s world, looking good is important. Having a beautiful, white smile is a commodity for most dental patients. To achieve the whitest smiles, Dr. Lane McEwan uses the Zoom! Advanced Power technique. Most patients with mild to moderate staining get “WOW” results, meaning they get up to twelve shades lighter.

The procedure is relatively quick and easy. It requires only one hour of your time in the dental chair. While the patient is comfortably reclined, the Zoom! Whitening Gel is applied to their teeth in three consecutive sessions of fi fteen minutes each. A UV lamp is placed close to the patients teeth to activate the whitening gel during each session. Some pa-tients experience some slight sensitivity that generally subsides within twelve hours after the procedure. To maintain the result, home bleaching trays can be fabricated in the offi ce that day.

To give back to the community, every year Dr. McEwan participates in the Smiles for Life campaign. Each year over a four month period, Crown Council dentists offer professional teeth whitening at a considerably reduced price and donate 100 percent of the proceeds to children’s charities.

Dr. McEwan has chosen Habitat for Humanity of Greater Newburgh as the local charity of her choice. The 2009 campaign runs this March-June and Dr. McEwan is offering the service at 50 percent off her normal whitening fee.